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Going 3D with @elo_____

For more photos and videos from Eloísa, follow @elo_____ on Instagram.

“I like the way I can turn my designs into something flat or three-dimensional depending on the color combination, light or point of view,” explains Argentina graphic designer Eloísa Iturbe (@elo_____).

Eloísa, who likes to maintain simplicity and neatness in her artwork, has always been interested in painting and drawing. She explains, “At first I was actually more drawn to textile design. Right after high school, I went to London for 6 months and took a textile design course there. The whole experience in London was quite amazing, as I came from a very small town in Argentina’s countryside. When I returned to Argentina, the only career I found related to textile design was fashion design, and I wasn’t interested in that, so I chose graphic design instead.”

Nowadays, Eloísa runs her own design studio in Buenos Aires and says Instagram has become a great medium for sharing her artwork. “For some time I had been longing to do other kinds of creative projects besides my work at the studio. I wasn’t exactly sure about what that looked like, but only knew it had to be away from the computer. I tried a few different things, but they never lasted. Then I found Instagram, and everything fell into place. The medium of photography suddenly felt right! I found a place to share my work and the motivation to keep it going. It’s been very inspiring and a lot of fun too!”

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Weekend Hashtag Project: #WHPtypeinthewild

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

The goal this weekend is to capture creative photos of typography in the wild. Some tips to get you started:

  • Words are everywhere! Look for hand-painted signs, colorful billboards, advertisements in the newspaper or all around. Once you start looking for type, you’ll see it all over.
  • Seek out the unusual. Look for characters that are hand-drawn or that are particularly colorful. Vintage signs and antique shops tend to be filled with these treasures.
  • Don’t be afraid to experiment with how you frame your photo. Zoom out to show the word or phrase it its entirely or get up close on a single letter to emphasize its shape in an abstract way.

PROJECT RULES: Please only add the #WHPtypeinthewild hashtag to photos taken over this weekend and only submit your own photographs to the project. Any image taken then tagged over the weekend is eligible to be featured right here Monday morning!

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